Let's do this! 

  • Getting better reach
  • Easily getting in front of people
  • Improve your brand perception
  • Gain the notariety you deserve

Are you ready to start:
 

Your PUBLICITY journey begins here.

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Print media, including magazines, provides a tangible and focused platform for delivering in-depth content, stunning visuals, and targeted advertising to specific audiences, offering a unique and enduring connection in a digital age.

print & magazine

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Television captivates audiences with its powerful visuals and storytelling, making it an essential medium for reaching diverse demographics and sparking engagement.

television

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Radio is a powerful medium for broadcasting messages to diverse audiences. Its accessibility and engaging format make it an invaluable tool for communication and outreach, connecting with listeners on a personal level.

radio

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Learn about our konnection services

Don't just take our word for it 

Kisha Simone

Being a client of K-Way Branding is not only an honor but it’s a privilege. KARLETTÈ works extremely hard around the clock to get things done and doesn’t take “NO” for an answer!! Right when you think she’s quiet then “BOOM” your interviewing non stop and then hear yourself on the radio station. KWAY Branding is one of THE BEST in the business and I’m looking forward to working with her for many more years to come!!


AJ Jackson- Co-Owner of Behind the Scenes Agency

Collaborating with Karlette has been such an amazing experience. She listens to your visions and executes. Her dedication to helping you fulfill your goals is heartwarming. 

Jodi Kay Edwards- Co-Owner of Behind the Scenes Agency

Working with Karlette to build our brand awareness has been so rewarding. She’s helped put us in rooms that led to additional opportunities and connections. She really wants you to win and does her best to help you meet your goals. 



Adrian Collins, owner of Pretty Hair Enterprises

Highly recommended! Karlette` is very fun and energetic to work with. She ensures that her clients get the proper media exposure needed to elevate their brand, by building customized “branding campaign”. I worked with K- Way Branding in the very beginning stages of building my brand and still reaping the benefits from the relationships K-Way fostered. It’s a magnificent feeling watching the growth of Karlette`’s brand. I would work with K-Way Branding any day of the week. 


arichristine.com

UNDER RAPS MAGAZINE

PR GIRLS DO IT BETTER

K-WAY IN THE MEDIA

CONVERSATIONS WITH A CEO

Are you looking to enhance your business strategies for greater impact? Let's connect! Booking a call with me could be the game-changer you've been searching for.

In today's competitive landscape, having a strategic plan is essential for standing out and making an impact. Whether you're a budding startup, a seasoned entrepreneur, or a growing organization, I'm here to help you navigate the terrain and craft a tailored strategy that aligns with your goals.

During our call, we'll dive deep into your brand identity, target audience, and objectives to develop a customized roadmap. From media relations and press releases to influencer partnerships and event planning, I'll provide expert guidance on how to leverage services effectively to enhance your visibility, credibility, and reputation.

Jumpstart your konnection with a strategy call

K-Way Branding LLC., a pioneering Public Relations Firm established in April of 2016 by
Karlette` Jones. With a rich background spanning in Broadcasting, Media, Voiceover work,
Club Promotions, Fashion Marketing, Social Media Management, and Public Relations, Karlette
brings a wealth of expertise to the table.

K-Way Branding has proudly served clients across diverse industries including Sports, Play
Screenwriters, Actors, Celebrity Fashion Designers, Cosmetic owners, and authors, among
others. Far from being just a middleman, K-Way Branding stands out as "Konnector"
committed to seamlessly bridging connections and branding the lifestyles of its clients.

Driven by a passion for community empowerment, Karlette` initiated the annual K-Way Prom
Giveaway in 2019, reflecting her dedication to making a positive impact. Inspired by the legacy
of the late Nipsey Hussle (Her birthday Twin), Karlette` pursued further education, and received
her Master’s Degree in Community Development from Prairie View A&M University.

I'M     ARLETTE

"The Marathon continues"

K

- NIPSEY HUSSLE

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THE      ONNECTOR

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”  

WARREN BUFFET


What is Public Relations (PR)?

A: Managing communication between a business and its different stakeholders, such as the media, clients, staff, investors, and the public, is recognized as Public Relations.

How can small businesses benefit from PR?

A: PR aims to build and maintain a positive reputation, enhance credibility, and manage relationships with key audiences through strategic communication efforts. Media relations, community involvement, crisis management, corporate social responsibility (CSR), and internal communications are frequently included in PR strategy.

What is the difference between advertising, branding, and public relations?

A: While branding focuses on developing a unique identity, PR manages connections and communication to keep a positive reputation. Advertising is mostly concerned with paid promotion. Every discipline is essential to an organization's overall marketing and communication initiatives.

What are some examples of the different tools that PR Professional uses on a day-to-day basis? 

A: Press releases, media interviews, press conferences, event sponsorships, community outreach programs.

What are the ethical considerations in public relations?

Truth and Accuracy
Transparency
Confidentiality
Respect for Privacy
Avoiding Conflicts of Interest
Professional Integrity
Diversity and Inclusion
Social Responsibility
Environmental Responsibility
Crisis Communication Ethics

A: PR specialists may promote credibility, trust, and goodwill among clients by abiding by these ethical guidelines, which will eventually help their clients' and organizations' long-term success.

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